Isagenix

The Challenge

As Isagenix expanded their product portfolio across nutrition, beauty, and weight management categories, they needed consistent packaging design across 700+ SKUs while maintaining brand cohesion and meeting tight production timelines. The internal team required external design support to scale their efforts without sacrificing quality or brand standards.

My Role

Art Director at Sonnyside Up

The Solution

I served as the primary liaison between Sunnyside Up and Isagenix's internal creative and labels teams, leading packaging design development from concept through production. I established comprehensive design standards that ensured brand consistency across their entire product line, designed over 50 new SKUs, and attended press checks to maintain quality control for new design production.

The Impact

The design system I created scaled across 700+ SKUs, multiple countries and languages, enabling Isagenix to maintain a cohesive brand presence as they rapidly expanded their product offerings. The streamlined process reduced revision cycles and ensured packaging consistency across multiple product categories.